旧金山10月8日电，美国社交媒体“脸书”(Facebook)的用户要对某个帖子作出反馈，一直以来只有单一的点“赞”选择。为了让用户有更多选择，对帖子快速方便地作出反应，“脸书”8日宣布，增设6个反应按钮并进行测试。
除了传统的向上大拇指图案表示“赞”外，新增的6个反应按钮分别用心形图案和不同的脸部表情表达:喜欢、大笑、欢呼、惊叹、伤心和愤怒。用户可点按其中一个按钮来表达对某个帖子的反应。
“脸书”将首先允许爱尔兰和西班牙的用户试用新增反应按钮对任何帖子作出反馈。“脸书”将根据用户的试用情况决定，是否全面推行这一新功能。
“脸书”表示，新增反应按钮有助于“脸书”推送最贴近用户的消息。分析用户针对某个帖子使用某个按钮，可以初步推测，他们是否希望看到更多此类帖子。
此外，增加反应按钮可以让商家和发行商有机会更好地了解，人们对它们在“脸书”平台上所投放内容如何作出反应。试用期间，商家和发行商可以看到用户对它们的所有“脸书”帖子的反应。“脸书”将对试用情况进行分析，并据此改进广告的针对性。
广告是“脸书”的主要营收来源。去年“脸书”收入124.7亿美元，其中近115亿美元来自广告销售。(新华社)
Today we're launching a test of Reactions -- a more expressive Like button. The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.For many years though, people have asked us to add a "dislike" button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.At a recent Townhall Q&A, I shared with our community that we've spent a lot of time thinking about the best way to give you better options for expressing yourself, while keeping the experience simple and respectful. Today we're starting to test this.Reactions gives you new ways to express love, awe, humor and sadness. It's not a dislike button, but it does give you the power to easily express sorrow and empathy -- in addition to delight and warmth. You’ll be able to express these reactions by long pressing or hovering over the Like button. We’re starting to test Reactions in Ireland and Spain and will learn from this before we bring the experience to everyone. We hope you like this – or can better express how you’re feeling!
Posted by Mark Zuckerberg on 2015年10月8日
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